Milkdogdesign Rok

RoK was a project to create an imaginary company. Along with the company a brand identity had to be created and some collateral material.

RoK is a restaurant where you get cut up pieces of raw meat and you cook them on your own personal hot stone. The restaurant is intended to be in the Uptown area of Minneapolis, Minnesota

RoK - Logo

The RoK logo is to conveys the essence of the company - simple, unique, professional, and a harmonic convergence. It should also give the viewer an idea of what the restaurant is. This logo gives the viewer an idea of what the restaurant is without knowing through the fire element which creates the negative space in the "o". he accent mark over the "o" was added to help with pronunciation, and is also where the "c" from "rock" was moved and rotated to.

RoK - Business Card

One element that can only be seen on the actual business card is the embossing of the flame in the center of our logo. This allows for the flame to be seen on the back of the business card also. The idea of using a die cut instead of embossing was considered, but because of the intricate nature of our logo, embossing was the best decision.

RoK - Website

The RoK website has a fairly simple layout, much like the rest of the designs. The website is not one of the primary means of communication for the company, but it does contain all the important information about the restaurant and is an effective way to educate potential customers, or to answer current customer?s questions about RoK. The site uses simple PHP to achieve what was needed.

RoK - Proposal book

The proposal book is a huge part of this project. It shows what was all done in this project and explains how it all goes together. Each page on the PDF except the first is a 2-page spread.

RoK - Restaurant Exterior

This was modeled in Rhino. 3ds Max was used for lighting, texturing and rendering. The restaurant is to be located on a corner of a street in the Uptown area of Minneapolis, Minnesota. The RoK restaurant is a two-story building utilizing glass for much of the exterior to allow light and allow for the customers to enjoy the exciting street life that the Uptown area has to offer. The main entrance is on the corner of the building was the flame from our logo expanded to a point and cut into the building. This is done to help immerse the customers in the RoK experience.